Pomelo is very large citrus fruit of botanical name Citrus maxima. It is very sweet taste after ripening . Have you ever tried a honey pomelo ? This large citrus fruit can be found in the produce section from late fall to early spring. Here's more about this tasty unique citrus fruit.The fruit is used in many festive celebrations throughout Southeast Asia. After a Captain Shaddock of an East India Company ship introduced it to Barbados, the fruit was called "shaddock" in English. The fruit is also known as jabong in Hawaii and jambola in varieties of English spoken in South Asia. The etymology of the word "pomelo" is uncertain. It may be an alteration of "pompelmoes", in Tamil pomelo are called pampa limasu, which means "big citrus". The name was adopted by the Portuguese as pomposos limoes and then by the Dutch as pompelmoes. Typically, the fruit is pale green to yellow when ripe, with sweet white ( or, more rarely , pink or red) fle...
Business through online is very vast now. There is a proven sequence of steps you can follow to guarantee your success when you are starting a small business online. I have seen thousands of people start and grow successful businesses by doing the following:
- Find a need and fill it.
- Write copy that sells.
- Design and build an easy-to-use website.
- Use search engines to drive traffic to your site.
- Establish an expert reputation for yourself.
- Follow up with your customers and subscribers with email.
- Increase your income through back-end sales and upselling.
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.
Related: 3 online invoicing services for small-business owners
Step1 : Start a business that fills a need.
Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
- Visit online forums to see what questions people ask and what problems they are trying to solve.
- Do keyword research to find keywords that a lot of people are searching, but don't have a ton of competition with other sites.
- Check out your potential competitors by visiting their sites and taking note of what you have learned and create a product for a market that already exists and do it better than the competition.
Related: 8 great time tracking apps for freelancers
Step2: Write copy that sells.
There is a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
- Arouse interest with a compelling headline.
- Describe the problem your product solves.
- Establish your credibility as a solver of this problem.
- Add testimonials from people who have used your product.
- Talk about the product and how it benefits the user.
- Make an offer.
- Make a strong guarantee.
- Create urgency.
- Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able to solve people's problems or make their lives better. Think like a customer and ask "What is in it for me?"
Related Book: Write your business plan by the staff of Entrepreneur Media, Inc.
Step 3: Design and build your website.
Once you have got your market and product, and you have nailed down your selling process, now you are ready for your small business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention otherwise, they are gone, never to be seen again. Some important tips to keep in mind:
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple ,and the same on every page.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy, no more than two clicks between potential customer and checkout.
- Your website is your online storefront, so make it customer friendly.
Related: Top 10 best chatbot platform tools to build chatbots for your business.
Step 4: Social media marketing and Search engine
Step 4: Social media marketing and Search engine
Why do you need social media management?
Your customers are on social media.
Regardless of which industry your company is in, your customers are using social media on a daily basis. It is important that you keep them connected to your brand and stay connected with them so that you are always their first option.
There are people searching for your company.
If your company is offering a product or service, then you can bet that there are people talking about it and looking for companies providing it. Our social media management service will help your business to engage in conversations and generate new leads.
People are talking about your company on social media.
You have to listen to what your customers have to say about your company on social media and respond to their concerns. Our social media management services focus on providing positive feedback on your company offering and positive feedback on negative aspects.
Companies deserve expert social media management.
Most business owners and marketing managers do not have the time to manage all their social media channels. Each member of our firm received their certificate in social media management and our agency can help you reach your marketing goals and new customer base.
Step 5: Establish an expert reputation
Owning and maintaining an online business gives entrepreneurs the freedom to earn money from anywhere in the world. The idea is tempting, and possible more than ever, but many entrepreneurs struggle with how to get started. The most important step in starting a profitable online business is a business idea that matches your skills and strengths.
Whether you want to become a full-time entrepreneur or start a part-time business for only passive income, your product or service must meet a specific consumer need. We have compiled a series of profitable need-based businesses with minimal startup costs, which you can start as soon as possible.
1. SEO consultant
If you know the ins and outs of search engines and have technical skills in platforms like Google Ads and Google Analytics, then becoming an SEO consultant may be an attractive option for you. Many small business owners are not aware of the impact search engine optimization (SEO) can have on their business. Start your online consulting business by educating those business owners on the power of SEO to help you transform your website and increase your conversion rate.
You can use your marketing skills to show business owners how to use analytics data, strategic keywords, and content structure to get more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can refer to Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something that you will need to continue your education to be relevant and successful in this field.
2. Small Business Advisor
If you have a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs to succeed? As a business consultant, you can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. If you focus your advice on an important aspect of business consulting, your chances of success may be higher. You can start this process by following this 18-step checklist to become a small business consultant.
To add to your credibility, showcase your expertise and bring in customers, it is helpful to be present in the digital business community. You can contribute to small business communities like Business.com or write business articles on platforms like LinkedIn.
3. Social Media Consultant
Large enterprises can hire an agency or full-time staff member to run their social media account, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed, or impressed about the importance of a low social media presence or spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best strategy, posting schedule, and content for their target audience. As the number of their followers increases, so will your business.
Facebook and Twitter are still the top business networks, but businesses often struggle with more visual platforms such as Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses do not realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and have a passion for photography, then focusing your consulting business on a specific platform like Instagram can be a great way to make money, while helping other businesses improve their content And will help in achieving your business goals.
4. Niche market e-commerce retailer
There is an audience for everything, whether it is as specific as dollhouse furniture or organic dog food. With a niche e-commerce store, you can reach customers who look for your specific products. Building a business in a niche market can help you differentiate yourself from other brands and build your credibility and expertise. Look at social media or your own consumer to come up with a product to sell online.
To get your e-commerce business up and running, you need an integrated shopping cart facility or a web hosting service with e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to hold inventory. [Related: A Small Business Guide For E-Commerce Shipping]
5. Web designer or web developer
If you are a creative, digital professional who thrives on creating a website's layout, visual theme, font set, and color palette, freelance web design may be a good route for you. If you have no experience in this field
Step 6 : Follow up by email
Email marketing is the act of sending a business message, usually using email to a group of people. In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This typically involves using email to send advertisements, request merchandise, or make sales or donations, and is intended to build loyalty, trust, or brand awareness. Marketing emails can be sent to the purchased lead list or current customer database. The term usually refers to enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or buying something immediately to current customers and sharing third-party ads. Purpose refers to sending email messages.
History
Email marketing has evolved rapidly along with the technological advances of the 21st century. Prior to this growth, email marketing was not as effective when emails were the cheapest item for most customers. In 1978, Gary Thurk of Digital Equipment Corporation (DEC) sent the first mass email to approximately 400 potential customers through the Advanced Research Projects Agency Network (ARPANET). He claims that it led to sales of $ 13 million in DEC products, and highlighted the potential for mass marketing via email.
However, as email marketing evolved into an effective means of direct communication in the 1990s, users increasingly began to refer to it as "spam", and filtered and blocked programs with content from emails Started stopping. To effectively communicate a message via email, marketers had to develop a way to forward content through the end user, without being bitten by automated filters and spam removal software.
Historically, the effectiveness of marketing campaigns has been difficult to measure because target markets cannot be adequately defined. Email marketing gives the benefit of allowing marketers to identify returns on investment and measurement and improve efficiency. Email marketing allows marketers to see feedback from users in real-time, and to see how effective their campaign is in entering the market. Scope of a communication channel. However, this also means that the more personal nature of some advertising methods, such as television advertising, cannot be captured.
type
Email marketing can be done through different types of email:
Transaction Email
Transaction emails are usually triggered based on a customer's action with a company. To qualify as transaction or relationship messages, the primary purpose of these communications must be to "facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter with the sender" And along with some other narrow definitions of the transaction message. . Triggered transactional messages include basket messages, password reset emails, purchase or order confirmation emails, order status emails, re-email emails, and email receipts.
The primary purpose of a transactional email is to provide information about the action that triggers it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional email is an opportunity to initiate or enhance an email relationship with customers or subscribers; Forecasting and answering questions; Or to sell or sell products or services
Many email newsletter software vendors provide transactional email support, which gives companies the ability to include promotional messages within the body of transactional email. There are also software vendors that offer specialized transactional email marketing services, including providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Direct email
Direct email involves sending only one email to communicate a promotional message (for example, a special offer or product list). Companies typically collect a list of customer or prospect email addresses to send direct promotional messages, or they rent a list of email addresses from service companies.
Compared to traditional mail
There are both advantages and disadvantages to using email marketing compared to traditional advertising mail.
Benefit
Email marketing is popular with companies for several reasons:
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient .
Businesses and organizations that send a high volume of email can use an ESP (email service provider) to gather information about the recipient's behavior. The insights provided by consumer feedback in email marketing help businesses and organizations understand and use consumer behavior .
legal requirements
Australia
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines unsolicited electronic messages, explains how to unsubscribe for commercial messages, and gives other important information. The fine is with 3 fines of AU $ 110,000 issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Sailor Master Wine Pty Ltd (2013).
Canada
The "Canada Anti-Spam Law" (CASL) came into effect on 1 July 2014. CASL requires an explicit or implicit opt-in from users, and the maximum penalty for non-payment is CA $ 1 million for individuals and $ 10 million for businesses.
The European Union
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The directive establishes the opt-in regime, where unsolicited emails can only be sent with the recipient's prior agreement; This does not apply to commercial email addresses.
The directive has since been incorporated into the laws of the Member States. In the UK it falls under the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applies to all organizations that send marketing through some form of electronic communication.
In 2018 GDPR implemented "a number of new requirements on companies collecting, storing and processing personal data from EU users, which affects email marketers" - in particular, users about them. The right to receive information in; And the right to remove all such information at their request.
United States of america
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to growing complaints on spam emails. Congress determined that the US government was showing increased interest in the regulation of national electronic commercial mail, that people who send commercial emails should not confuse recipients on their source or content, and all of such emails The recipients have the right to reject them. The Act imposes a fine of US $ 16,000 per violation for spamming each individual recipient. However, it does not impose a unilateral ban on spam emailing, but imposes laws on using misleading marketing methods through titles that are "materially inaccurate or misleading". Also there are situations that email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States use a service or specialized software to ensure compliance with the Act. A variety of outdated systems exist that do not ensure compliance with the Act. To comply with the Commercial Email's Act regulation, services generally require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and purchased Prohibits importing lists of addresses that would not have given valid permission.
In addition to meeting legal requirements, email service providers (ESPs) began helping customers set up and manage their own email marketing campaigns. Service providers supply email templates and general best practices, as well as automatically subscribe and unsubscribe methods. Some ESPs will provide insight and assistance with delivery issues for major email providers. They also provide statistics related to the number of messages received and opened, and whether recipients click on a link within the messages.
The CAN-SPAM Act was updated with some new regulations, including no provision for no fee, the definition of "sender", post office or private mail box as "valid physical mailing address" and "person" Is counted as the definition of. These new provisions came into effect on July 7, 2008.
Your customers are on social media.
Regardless of which industry your company is in, your customers are using social media on a daily basis. It is important that you keep them connected to your brand and stay connected with them so that you are always their first option.
There are people searching for your company.
If your company is offering a product or service, then you can bet that there are people talking about it and looking for companies providing it. Our social media management service will help your business to engage in conversations and generate new leads.
People are talking about your company on social media.
You have to listen to what your customers have to say about your company on social media and respond to their concerns. Our social media management services focus on providing positive feedback on your company offering and positive feedback on negative aspects.
Companies deserve expert social media management.
Most business owners and marketing managers do not have the time to manage all their social media channels. Each member of our firm received their certificate in social media management and our agency can help you reach your marketing goals and new customer base.
Step 5: Establish an expert reputation
Owning and maintaining an online business gives entrepreneurs the freedom to earn money from anywhere in the world. The idea is tempting, and possible more than ever, but many entrepreneurs struggle with how to get started. The most important step in starting a profitable online business is a business idea that matches your skills and strengths.
Whether you want to become a full-time entrepreneur or start a part-time business for only passive income, your product or service must meet a specific consumer need. We have compiled a series of profitable need-based businesses with minimal startup costs, which you can start as soon as possible.
1. SEO consultant
If you know the ins and outs of search engines and have technical skills in platforms like Google Ads and Google Analytics, then becoming an SEO consultant may be an attractive option for you. Many small business owners are not aware of the impact search engine optimization (SEO) can have on their business. Start your online consulting business by educating those business owners on the power of SEO to help you transform your website and increase your conversion rate.
You can use your marketing skills to show business owners how to use analytics data, strategic keywords, and content structure to get more organic web traffic. If you are unfamiliar with SEO or want to brush up on your digital marketing skills, you can refer to Moz's Beginner's Guide to SEO. Keep in mind that Google's algorithms are always changing, so SEO is something that you will need to continue your education to be relevant and successful in this field.
2. Small Business Advisor
If you have a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs to succeed? As a business consultant, you can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. If you focus your advice on an important aspect of business consulting, your chances of success may be higher. You can start this process by following this 18-step checklist to become a small business consultant.
To add to your credibility, showcase your expertise and bring in customers, it is helpful to be present in the digital business community. You can contribute to small business communities like Business.com or write business articles on platforms like LinkedIn.
3. Social Media Consultant
Large enterprises can hire an agency or full-time staff member to run their social media account, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed, or impressed about the importance of a low social media presence or spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best strategy, posting schedule, and content for their target audience. As the number of their followers increases, so will your business.
Facebook and Twitter are still the top business networks, but businesses often struggle with more visual platforms such as Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses do not realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and have a passion for photography, then focusing your consulting business on a specific platform like Instagram can be a great way to make money, while helping other businesses improve their content And will help in achieving your business goals.
4. Niche market e-commerce retailer
There is an audience for everything, whether it is as specific as dollhouse furniture or organic dog food. With a niche e-commerce store, you can reach customers who look for your specific products. Building a business in a niche market can help you differentiate yourself from other brands and build your credibility and expertise. Look at social media or your own consumer to come up with a product to sell online.
To get your e-commerce business up and running, you need an integrated shopping cart facility or a web hosting service with e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to hold inventory. [Related: A Small Business Guide For E-Commerce Shipping]
5. Web designer or web developer
If you are a creative, digital professional who thrives on creating a website's layout, visual theme, font set, and color palette, freelance web design may be a good route for you. If you have no experience in this field
Step 6 : Follow up by email
Email marketing is the act of sending a business message, usually using email to a group of people. In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This typically involves using email to send advertisements, request merchandise, or make sales or donations, and is intended to build loyalty, trust, or brand awareness. Marketing emails can be sent to the purchased lead list or current customer database. The term usually refers to enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or buying something immediately to current customers and sharing third-party ads. Purpose refers to sending email messages.
History
Email marketing has evolved rapidly along with the technological advances of the 21st century. Prior to this growth, email marketing was not as effective when emails were the cheapest item for most customers. In 1978, Gary Thurk of Digital Equipment Corporation (DEC) sent the first mass email to approximately 400 potential customers through the Advanced Research Projects Agency Network (ARPANET). He claims that it led to sales of $ 13 million in DEC products, and highlighted the potential for mass marketing via email.
However, as email marketing evolved into an effective means of direct communication in the 1990s, users increasingly began to refer to it as "spam", and filtered and blocked programs with content from emails Started stopping. To effectively communicate a message via email, marketers had to develop a way to forward content through the end user, without being bitten by automated filters and spam removal software.
Historically, the effectiveness of marketing campaigns has been difficult to measure because target markets cannot be adequately defined. Email marketing gives the benefit of allowing marketers to identify returns on investment and measurement and improve efficiency. Email marketing allows marketers to see feedback from users in real-time, and to see how effective their campaign is in entering the market. Scope of a communication channel. However, this also means that the more personal nature of some advertising methods, such as television advertising, cannot be captured.
type
Email marketing can be done through different types of email:
Transaction Email
Transaction emails are usually triggered based on a customer's action with a company. To qualify as transaction or relationship messages, the primary purpose of these communications must be to "facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter with the sender" And along with some other narrow definitions of the transaction message. . Triggered transactional messages include basket messages, password reset emails, purchase or order confirmation emails, order status emails, re-email emails, and email receipts.
The primary purpose of a transactional email is to provide information about the action that triggers it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional email is an opportunity to initiate or enhance an email relationship with customers or subscribers; Forecasting and answering questions; Or to sell or sell products or services
Many email newsletter software vendors provide transactional email support, which gives companies the ability to include promotional messages within the body of transactional email. There are also software vendors that offer specialized transactional email marketing services, including providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Direct email
Direct email involves sending only one email to communicate a promotional message (for example, a special offer or product list). Companies typically collect a list of customer or prospect email addresses to send direct promotional messages, or they rent a list of email addresses from service companies.
Compared to traditional mail
There are both advantages and disadvantages to using email marketing compared to traditional advertising mail.
Benefit
Email marketing is popular with companies for several reasons:
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient .
Businesses and organizations that send a high volume of email can use an ESP (email service provider) to gather information about the recipient's behavior. The insights provided by consumer feedback in email marketing help businesses and organizations understand and use consumer behavior .
legal requirements
Australia
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines unsolicited electronic messages, explains how to unsubscribe for commercial messages, and gives other important information. The fine is with 3 fines of AU $ 110,000 issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Sailor Master Wine Pty Ltd (2013).
Canada
The "Canada Anti-Spam Law" (CASL) came into effect on 1 July 2014. CASL requires an explicit or implicit opt-in from users, and the maximum penalty for non-payment is CA $ 1 million for individuals and $ 10 million for businesses.
The European Union
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The directive establishes the opt-in regime, where unsolicited emails can only be sent with the recipient's prior agreement; This does not apply to commercial email addresses.
The directive has since been incorporated into the laws of the Member States. In the UK it falls under the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applies to all organizations that send marketing through some form of electronic communication.
In 2018 GDPR implemented "a number of new requirements on companies collecting, storing and processing personal data from EU users, which affects email marketers" - in particular, users about them. The right to receive information in; And the right to remove all such information at their request.
United States of america
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to growing complaints on spam emails. Congress determined that the US government was showing increased interest in the regulation of national electronic commercial mail, that people who send commercial emails should not confuse recipients on their source or content, and all of such emails The recipients have the right to reject them. The Act imposes a fine of US $ 16,000 per violation for spamming each individual recipient. However, it does not impose a unilateral ban on spam emailing, but imposes laws on using misleading marketing methods through titles that are "materially inaccurate or misleading". Also there are situations that email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States use a service or specialized software to ensure compliance with the Act. A variety of outdated systems exist that do not ensure compliance with the Act. To comply with the Commercial Email's Act regulation, services generally require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and purchased Prohibits importing lists of addresses that would not have given valid permission.
In addition to meeting legal requirements, email service providers (ESPs) began helping customers set up and manage their own email marketing campaigns. Service providers supply email templates and general best practices, as well as automatically subscribe and unsubscribe methods. Some ESPs will provide insight and assistance with delivery issues for major email providers. They also provide statistics related to the number of messages received and opened, and whether recipients click on a link within the messages.
The CAN-SPAM Act was updated with some new regulations, including no provision for no fee, the definition of "sender", post office or private mail box as "valid physical mailing address" and "person" Is counted as the definition of. These new provisions came into effect on July 7, 2008.
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